Careers

A minimum of 6 plus years experience in digital media preferably tied to health products and services. Business Undergrad or Masters.

• Responsible for establishing HolaDr ecommerce and services strategy, defining all opportunities as well as best of breed partners.
• Researches, plans, launches and manages all ecommerce and services initiatives in a strictly performance based environment.
• Excellent presentation, negotiation and communication skills. A complete knowledge of interactive marketing and ecommerce concepts and practices on mobile and online platforms, as well as familiarity with offline media concepts.
• Experience analyzing complex data, market research, and formulating actionable plans.
• The desire and discipline to keep abreast of all forms of digital commerce implantations, platforms and trends.
• Solid understanding of all digital media technologies and metrics.
• Person will be responsible for managing all aspects related to ecommerce, including solution integrators, creative, partner on boarding and management of the day to day partner relations, revenue performance and overall metrics.
• Position reports to the VP Digital Operations GM/Business Development.

A minimum of 12 plus years of experience in ad sales, the majority of these in digital media and health. In charge of all online and mobile ad sales efforts of HolaDoctor.

Proven track experience working on ad sales and marketing solutions for big pharmaceutical and health services companies. Experience in the Hispanic Market and a level of bilingualism will be valued. Develops and drives the execution of an ad sales strategy across all digital platforms, mobile and online with the goal to drive significant revenue and establish leadership within the digital health and information services.

• Excellent presentation, negotiation and communication skills. A complete knowledge of interactive marketing concepts and practices on mobile and online platforms, as well as familiarity with offline media concepts. Strong on both above the line marketing as well as below the line marketing practices.  Deep knowledge of all online and mobile metrics and definitions in order to articulate the best ad sale’s solutions and campaigns.
• As business grows person will interview, hire, train and build a regional sales team; manage and scale a revenue pipeline with advertisers, agencies and partners. Identify, pitch, and close new business based sales approach. Ability to work across groups develops and continues to improve and enhance sales messaging and collateral.
• Experience analyzing complex data, market research and formulating actionable plans.
• Effective time management and organizational skills, as well as strong attention to detail.
• The ability to work well with a team; function as a leader and also work independently.
• Able to handle all client requests, and communicate with clients on a regular basis to present media solutions and results, answer questions and be a strong resource to our clients.
• Staying apprised of new and emerging digital technologies and everything related with marketing and ad sales solutions, creative and programming applications for potential use for clients.
• Understand and adopt new trends and/or processes in Interactive Media for clients.
• Understanding and actively seeking online media solutions to assist clients in achieving specific goals and objectives.
• The discipline and the desire to perform knowledge-sharing with all team members to enable their growth and strengthen their ability to execute and grow our client base.
• Build and maintain relationships with media publishers and internal agency counterparts.
• Motivate, develop, train, and help evaluate team members.
• Position requires both an established track record as well as deep relationships with pharmaceutical companies as well as with the rest of the health managements and services sectors.
• Position reports to the VP Digital Operations GM/Business Development.

A minimum of 5 years of media planning and negotiating experience with at least 2 years in an interactive agency. Bachelor’s degree in advertising, marketing or related program.

• Need to be a self starter with a strong sense of initiative, but able to provide guidance, direction, and mentorship in the development of media plans.
• Experience analyzing complex data, market research and formulating actionable plans.
• Effective time management and organizational skills, as well as strong attention to detail.
• The ability to work well with a team; function as a leader and also work independently.
• Able to handle all client requests, and communicate with clients on a regular basis to present media solutions and results, answer questions and be a strong resource to our clients.
• The ability to multi-task on numerous accounts, often with minimal direction.
• Excellent presentation, negotiation and communication skills.
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts.
• Proficiency in Microsoft Excel, Word and PowerPoint.
• Experience with 3rd Party Adserver (DFA Certified preferred).
• Guide, and drive, media strategies for certain client account(s) and help to set overall objectives.
• Build, maintain and grow client relationships and client business.
• Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
• Develop and maintain media plans and monitor all approvals and client budgets.
• Assures all of the integrated elements (media, creative, research & planning, promotions and public relations) of the agency’s output are brought together on time and are consistent with the campaign objective.
• Perform in-depth target analysis activities including analyzing site information and demographics particular to client needs.
• Prepare plan presentations and oversee preparation of media plan presentation elements.
• Supervise, Direct and Review the development and implementation of specified media plans.
• Perform optimization efforts for online media campaigns.
• Lead weekly media meetings with clients and providing insight into weekly online media results.
• Lead client presentations.
• Insure key information is provided to team in a timely manner including any client issues, internal agency issues, vendor issues, etc.
• Provide and/or guide strategic input for all plans internally and externally.
• Help set negotiation strategies.
• Manage account profitability.
• Demonstrate problem solving and intervention when necessary.
• Play active role in major media pitches for new business.
• Understand and adopt new trends and/or processes in Interactive Media for clients.
• Understanding and actively seeking online media solutions to assist clients in achieving specific goals and objectives.
• Maintaining and growing relationships with interactive media advertising representatives.
• Troubleshooting ad delivery and ad performance.
• Managing the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary.
• Maintaining a knowledge of DoubleClick DART.
• Experience analyzing complex data, market research and formulating actionable plans.
• Effective time management and organizational skills, as well as strong attention to detail.
• Reports to Online/Mobile Ad Sales VP.

Experience of 5 plus years managing the development of interactive media solutions. Bachelor’s degree or equivalent required. PMI certification a plus. Experience with various project types, including: web sites, all mobile content and data deployments, online advertising, campaigns, kiosks, signage, etc. Strong knowledge of web development technologies. Knowledge of quality assurance process is required.

• Manager is core to the growth, enrichment and development of all future interactive media solutions across HolaDr both online as well as mobile.
• SPIP will manage project-flow, from start to finish, through the company’s systems with ease; works closely with sales, client services, creative, traffic, and develops team to effectively service our digital platforms as well as client requests.
• Project Manager is expected to assist team members in reviewing, providing feedback and applying interactive best practices to the creative piece before they go to client.
• Recommend, implement, and manage the necessary tools needed for each campaign.
• Deliver weekly reports on the status of the each campaign schedule, missed tasks, milestones achieved, and identified risks.

Skills and duties:

• Web Project Management Experience (rich user interface, mobile applications, streaming video).
• Hands on Web Programming Experience Java, HTML and DHTML.
• Account management experience.
• Negotiation experience.
• Project management experience.
• Strong understanding of current web and mobile technologies & digital marketing best practices.
• Strong knowledge of best of breed usability practices.
• The work will include assessing our properties present capabilities and preparing a refinement plan to improve overall engagement and usability of the mobile and online destinations. Development work under your realm will include mobile applications, interactive health assessments, registration optimization, community building tools, viral distribution applications, special ad sale centric solutions, etc.
• Will gather requirements for all projects and manage the flow.
• SPIP is expected to assist team members in reviewing, providing feedback and applying interactive best practices to the creative piece before they go to client.
• Recommend, implement, and manage the necessary tools needed for each campaign.
• Need to understand the technical capabilities and constraints of the development team and be able to communicate them to the client.
• Manage, interface and define responsibilities of all members of the HolaDr team needed.
• Provide the client, if external, with technical consulting on his project.
• Participate in the development of new business.
• Quality control on every deliverable from the offshore operation before any release to the client.
• Define and document all required project tasks.
• Develop, control, and steer the project’s master schedule.
• Lead discovery process on large engagements and accurately scope projects, defining project requirements and success metrics.

Core skills:

• Java, DHTML, HTML, Design. Understanding on all multiple application coding languages and platforms as well as industry standard project management tools.
• Strong knowledge of web development technologies.  Knowledge of quality assurance process is required.
• Bachelor’s degree or equivalent required. PMI certification a plus.
• Reports to VP Programming and dotted report to VP of Ad Sales.

The role requires 5 plus years of relevant experience managing online ad operations at a media, broadcast, or online publisher.

• Experience working with third-party ad servers  (such as DART (highly preferred), Atlas, 24/7 OAS, Mojo, etc). Mobile ad serving experience a major plus.
• This is a multi-faceted working with both Technology and programming and sales. Core focus; executing and implementing advertising campaigns, analysis, and optimization. You will help the sales team increase their CPMs through inventory analysis. Follow up with clients is essential to the smooth implementation of any campaign, so excellent interpersonal skills are a must.
• Effectively manage and motivate future members of staff as the operation grows.
• Successfully traffic advertisements on our digital properties site pages (and occasionally the pages of our partners’ sites), working daily with the advertisers to ensure the success of each campaign.
• Support the ad sales and marketing teams with information, as appropriate.
• Simultaneously track, measure and analyze the performance of multiple campaigns.
• Ensuring that specific campaign objectives such as delivery rate goals, start and end dates are achieved to the advertiser’s satisfaction.
• Monitor campaigns across both financial and third party ad-serving systems, reconciling any discrepancies.
• Work with sales teams (both internal and external) to accurately assess actual sales and subsequent delivery rates, and to forecast future demand.
• Perform Q/A checks on client campaigns to ensure successful execution.
• Troubleshoot technical issues with rich media vendors and clients.

Skills, knowledge and abilities:

• 5-7 years of relevant experience managing online ad operations at a media, broadcast, or online publisher.
• 5+ years of experience working with a third-party ad serving tool (such as DART (highly preferred), Atlas, 24/7 OAS, Mojo, etc).
• Advanced knowledge of online advertising metrics (CPM, CPC) and campaign management process.
• A thorough and balanced understanding of intricacies of the interactive advertising industry.
• Experience in online inventory forecasting.
• Ability to manage multiple projects simultaneously.
• Excellent communication and organizational skills.
• An extremely detail-oriented eye.
• Experience in client services and campaign support.
• Bachelor’s degree preferred.
• Ability to work independently and thrive in a fast-paced work environment.

Ad Traffic Coordinator. Serve as end-to-end campaign manager for online advertising including ad tag creation, checking inventory, QA’ing assets, loading assets, optimizing campaigns, reporting, and troubleshooting.

The role is to manage the ad inventory and display on our various web and mobile properties. Multiple years of experience with one of the following ad servers is required:

• DART for Publishers (DFP).
• DART Enterprise (DE).
• Atlas.
• Open-Ad-Stream (OAS).
• AdTech.
• Mobile Ad Servers.
• Planning: Person will work with CS sales and Ad Ops to align ad targeting/delivery strategy in DART to meet client demands and revenue objectives.
• Develop creative methods to maximize revenue and ad performance within DART.
• Maximize sales team’s access to available inventory numbers while minimizing the problem of overselling.
• Develop reporting that clearly and accurately analyzes data.
• Help to maintain a strategy on how we will best segment and tag our website inventory.
• Build and maintain strong relationships with our ad vendors to stay current on all new features and functionality.

Implementation:

• Need to manage ad delivery across  our digital properties.
• Enter insertion orders and creative assets into DART with extreme precision.
• Ensure all ads display properly, click and track properly, pre and post launch.
• Work with 3rd party vendors/clients to resolve technical issues with ads and ad tags.
• Provide sales team with accurate inventory.
• Prepare, monitor, and analyze daily delivery reports to identify opportunities to optimize delivery and click thru performance.
• Ensure full delivery on all campaigns.
• Create/alter ad tags to enable accurate ad targeting.
• Understand technical concepts, pricing, and processes and then communicate them clearly and concisely through ad optimization, presentations, written copy, and other mediums.
• Establish, track, and report on key performance metrics for ad vehicles against established benchmarks.

Candidate must have a 6 year plus experience in Search optimization methods and technologies, must utilize his/her Internet experience to execute daily search engine optimization tasks assigned to them for newly developed websites. This includes but may not be limited to:

• TITLE & META tagging, copy editing, link building, working with different content management systems.
• Ability to read and edit HTML is desired.
• The ideal candidate has these skills plus the desire to continually expand their knowledge base. Position requires ability to work in a professional corporate environment under minimal supervision.
• Deep knowledge with meta-tagging, link building and reciprocal optimization efforts.
• Well versed in all forms of website analytics tools.
• In this role, you will be responsible for managing multiple aspects of paid and unpaid search operations, supporting and driving projects for the global markets.

Daily responsibilities will comprise of the following:

• Perform keyword research, sourcing, and segmentation.
• Write and implement ad copy. Structure tests & monitor results to optimize for click through rate on our ads.
• Maintain day-to-day relationships with major paid search partners like Google, Yahoo, MSN.
• Derive tests to identify new growth opportunities from paid search programs.
• Staying up to date on industry trends.

Core Requirements:

• Bachelor degree required, preferably in the hard sciences, engineering, economics or a related discipline.
• 6  years working experience.
• General knowledge of Search Engine Marketing.
• Proficient in Microsoft Excel and Word.
• Strong oral and written communication skills.
• Detail oriented and takes initiatives.
• Strong project management skills with an aptitude to manage multiple projects simultaneously.
• Paid Search experience preferred.
• Assist ad sales to translate client business goals into successful search engine optimization strategies.
• Perform technical site analysis, competitive/keyword research, and link analysis.
• Create customized reports and present findings to the internal teams and clients.
• Understand current search engine algorithms/methods.
• Maintain SEO best practices.
• Stay current with industry development and participate in the SEO online community.
• Analyze potential clients’ sites for sales opportunities.

This position needs someone who has been in the digital realm for three plus years. Expertise in digital media research at an advertising agency, online publisher, marketing services firm, consultancy or market research firm is ideal more so if prior job has been tied to the health sector and Hispanics.  The candidate must be able to understand, retain and communicate complex conceptual ideas and think intelligently/creatively about client objectives to design/develop creative solutions.

Duties include:

• Manage all aspects of the research execution process – marshalling the appropriate internal resources and departments to ensure project success.
• Provide all relevant information and research needed to build decks for ad sales.
• Provide support to ecommerce and services spotting market trends relevant to our Hispanic demographics.
• Manage the research process from defining client requirements brought by our Ad Sales group or ecommerce and services partners. From study and research gathering, to survey creation, to results availability.
• Act as the project point person, fielding all pre and post-sale inquiries from clients focusing on strategic client consultation, data analysis, report writing, proposal development and client presentations.
• Coordinate and work with ad traffickers within our digital properties to ensure appropriate traffic and overall metrics are available to build different research cases for our client’s potential, and present.
• Identify, communicate and work with others in ad trafficking and ad ops to solve online ad trafficking issues.
• Document and communicate project status internally and externally on a regular basis.
• Assist in the development of staff, training and servicing of marketing solutions as operation expands.
• Monitor all projects in field to ensure results are actionable for the client.
• Identify areas of process improvement.
• View each project as unique to creatively develop and manage studies to maximize client deliverables.

Qualifications:

• Strong grounding in market research.
• Fully bilingual English Spanish.
• Familiar with research documentation and sources in Latin America.
• Ability to work with clients and sales representatives to execute market research projects.
• Ability to work as a team member to support projects across industries.
• Bachelor’s degree in statistical research fields/marketing, market research, or business preferred.
• Excellent communications skills, verbal and written.
• Self starter with a history of seeking and finding needed in finding all market relevant information and interpreting it.
• A solutions person.