ROSWELL, GA and BOCA RATON, FL- September 27, 2011- HolaDoctor®, a global leader of Hispanic health programs, products and services and 3Cinteractive®, a leading provider of mobile software and services for the Fortune 1000, announced the release of a white paper on the promise and potential of using mobile communication for improving the health of U.S. Hispanics. The paper entitled, “Improving the Health of Hispanics Using Mobile Technology”, provides an overview of mobile health (mHealth) and why it is uniquely appropriate for the Hispanic population. The paper addresses the pros and cons of available mobile technologies, presents a case study of the ROI for improving medication adherence among Hispanic diabetics using mHealth, and provides a live, custom mobile demo.

During the past decade, the nation’s Hispanic population has grown to 50.5 million, making it the largest minority population in the U.S. and the country’s fastest growing demographic group. Hispanics have higher rates of certain costly chronic conditions (e.g. diabetes) and significantly lower medication adherence — a combination that is leading to increased medical costs for employers, health plans and governmental programs. In addition, the severe shortage of trained, culturally and linguistically competent healthcare providers represents a significant barrier to effectively serving this burgeoning population.

On the positive side, mobile technologies and health-related mobile initiatives have been embraced by Hispanics. Almost 90% of Hispanics own a mobile phone and 45% own a smartphone, versus 27% for whites. Nearly twice as many Hispanics have used their mobile device to look for health information and Hispanics are much more receptive to receiving health related text messaging than non-Hispanics. The white paper highlights the potential of mobile to help change behavior by delivering personalized, highly tailored communications via a platform widely used and highly trusted by Hispanics.

“Our paper provides an easy-to-understand update on the fast evolving field of mobile health and clear guidance on the innovative strategies that healthcare companies can use to impact behavior among Hispanic patients via mobile platforms,” said Dr. Dirk Schroeder, Executive Vice President at HolaDoctor, as well as a lead author of the paper. “Improved medication adherence through mobile-based communications personalized to the linguistic and cultural preferences of Hispanic patients, for example, will lead to better health outcomes and reductions in health care spending.”

“Public and private health plans are all looking for innovative solutions to reduce the incidence of diabetes and more effectively manage it. Absent innovations like mobile health, a third of the U.S. population born this past decade will have diabetes in 35 years. This is an exciting new approach to address the diabetes epidemic,” said Dr. Kenneth Thorpe, Professor of Health Policy at Emory University and co-author.

“Achieving appropriate access to care, diagnosis of disease, and successful intervention requires effective communication between providers and patients. To communicate effectively, we must meet people where they are, both culturally and physically,” added Barry Hix, General Manager of Healthcare Solutions at 3Cinteractive, and co-author of the paper. “There is great potential for healthcare leaders to improve clinical and economic outcomes by creating and sustaining a meaningful conversation with Hispanics via their mobile phone.”

“Improving the Health of Hispanics Using Mobile Technology” - Download this FREE White Paper in PDF.

About HolaDoctor®
HolaDoctor® (www.holadoctor.net) a global leader of Hispanic Health programs, translation, marketing and related services for healthcare businesses and Hispanic consumers. Since its founding in 1999, HolaDoctor® has built a database of over one million Hispanic consumers with their individual health profiles; developed and operates over 500 multilingual healthcare websites; translated over 100 million words of healthcare content; and developed evidence-based obesity prevention and education programs that have been implemented at a state-wide level. Today, with offices in the United States and Latin America, as well as an extensive network of translators worldwide, HolaDoctor® delivers innovative and culturally appropriate solutions to the global marketplace.

About 3Cinteractive®
3Cinteractive® (www.3Cinteractive.com) provides integrated mobile software and services that help businesses communicate with consumers on their mobile device. Our mobile business solutions improve efficiencies by extending operational and CRM processes to the mobile channel. 3Ci’s cloud-based mobile platform – Switchblade® – allows businesses to deliver mobile solutions on any handset or carrier, using integrated mobile technologies such as messaging, voice, mWeb and smartphone apps. And our XaaS services suite makes it easy for businesses to deploy and maintain effective mobile business solutions. 3Ci is an active member of the CTIA and Mobile Marketing Association and is listed as one of the top ASPs by the Common Short Code Administration.

Media Contacts:

Catalina Rodriguez
HolaDoctor
678-242-6779
crodriguez@holadoctor.net

Prior to joining Envision, Tom was a Partner with Ernst & Young in Cleveland, Ohio from October 1998 through September 2010, where he specialized in mergers & acquisitions, debt and equity financings, restructurings, private equity transactions, growth companies, SEC filings and registration statements.   Tom also has extensive experience with accounting, auditing and internal controls for privately held companies and public companies in a wide range of industries including healthcare, manufacturing, metals and mining, distribution and financial services.

Tom is a CPA and holds an active license in Ohio.

Education:  Bachelor of Science, Accounting, Miami University

For additional information about the upcoming Webinar please visit: http://www.plexusinstitute.org, where Dr.Schroeder is listed as a featured speaker.

If you are interested in joining the Webinar please contact:

Jennifer Brown
Director of Sales & Client Services
T: 310.310.8705
M: 561.843.5366
jbrown@holadoctor.net

Dr. Schroeder’s presentation is titled “Culturally Adapting Health Content for Increased Understanding and Engagement”. It will focus on the challenge of tailoring culturally and linguistically appropriate solutions to meet the needs of the Hispanic population in the area of nutrition and health.

For additional information about the Conference please contact:

Jennifer Brown
Director of Sales & Client Services
T: 310.310.8705
M: 561.843.5366
jbrown@holadoctor.net

Michael Frankel has served as Senior Vice President, Business Development and Mergers & Acquisitions for LexisNexis Group since January 2008.  He has global responsibility for all corporate development and M&A activities and is based in the New York headquarters.

Michael is a senior strategy and corporate development executive with experience several sectors including market research and data analytics, B2B content and data, enterprise software and consumer finance.  He has deep expertise in acquisitions, equity and venture investing,strategy, product development and international expansion.  He has led initiatives and transactions, deploying over $10B in capital, and driving strategic expansion at several Fortune 500 companies.

Before joining LexisNexis, Michael served as Senior Vice President of Corporate Development and Strategy at Information Resources Inc. (IRI).  Reporting to the CEO and Chairman, Frankel was responsible for all strategic transactions including acquisitions, equity investments, divestitures, strategic partnerships and corporate strategy.

Prior to IRI Michael was Vice President Business Development at GE Capital’s consumer finance group, at VeriSign, as Vice President Corporate Development—where he led one of the ten most acquisitive corporate development teams in the technology sector—and later served as Vice President and General Manager of their Directory Services group. Michael was also Vice President Investment Banking with Merrill Lynch and a Corporate Associate with Skadden, Arps, Slate, Meagher & Flom.

Michael also serves on the advisory board to FortiusOne (a geo-data and visualization company) as well as on the Alumni Board of Governors of the University of Chicago.

During his career Michael has led and closed more than 100 transactions, including acquisitions, divestitures and alliances. In addition, he has authored three books and several articles on M&A.  Michael earned a BA in Political Science, an MA in International Relations, an MBA, and a Juris Doctorate—all from the University of Chicago.

In 2010, there were 50.5 million Hispanics in the United States, composing 16 percent of the total population. Hispanics increased by 15.2 million (or 43%) between 2000 and 2010, which accounted for over half of the total population growth that occurred in the U.S. over the past 10 years. During the same period, the non-Hispanic white population remained virtually flat, increasing just 1.2%.

The Census Bureau release specifically looks at the populations of Rhode Island, South Carolina, West Virginia, Michigan, Massachusetts, New Hampshire, New York, Maine and the District of Columbia – all which show explosive demographic growth of Hispanics. For example:

• As the fastest growing demographic group in Rhode Island, the Hispanic population in the state grew nearly 44 percent in the last decade.
• The Hispanic population in South Carolina more than doubled in the last 10 years and is growing faster than any other demographic in the state.
• In West Virginia, the Hispanic population grew 81 percent since Census 2000.
• In the last decade, Michigan’s population shrank by -0.6 percent, while the Hispanic population in the state grew nearly 35 percent.
• In Massachusetts, the Hispanic population grew 46 percent since Census 2000. Hispanics accounted for 1 out of every 2 individuals added to the total Adult 18+ population in the state.
• The Hispanic population in New Hampshire grew 79 percent since Census 2000. Hispanics are the fastest growing demographic in the state.
• Hispanics contributed 59 percent of the minority growth in New York.
• In Maine, the Hispanic population grew nearly 81 percent in the last decade.
• 1 out of every 3 individuals added to the total population in the District of Columbia is of Hispanic origin.

Read more about Hispanics and the 2010 Census in the Census Bureau’s March 2011 Brief. http://www.census.gov/prod/cen2010/briefs/c2010br-02.pdf

For information about Hispanic growth in your state, take a look at the interactive map on the Census website at: http://2010.census.gov/2010census/data/

HolaDoctor will continue to monitor the 2010 census findings as we help our clients more effectively market to and grow business with Hispanics. Please do not hesitate to contact us if you have specific data, research or solutions needs.

About HolaDoctor

HolaDoctor, formerly DrTango, Inc., is the global leader of Hispanic health and wellness portals and programs for businesses and Hispanic consumers. Since its establishment in 1999 as HolaDoctor has built a database of over 1.3 million Hispanic consumers with their individual health profiles and developed evidence-based obesity prevention and education programs that have been implemented at a state-wide level. Today, with offices in the United States and Latin America, HolaDoctor powers the world’s most comprehensive online network of Spanish-language health portals.

Contact:
Catalina Rodriguez
678-242-6779
crodriguez@holadoctor.net

HolaDoctor has rolled out its new mobile-optimized Hispanic health Website: http://www.holadoctor.mobi. The company’s latest innovation is designed to help Hispanics save time while searching for Spanish health information and tools on the go.

By simply typing www.holadoctor.com into their mobile browser, users are redirected to the mobile version of the HolaDoctor site for instant access to Spanish health content and tools anytime, anywhere. “Giving Hispanics fingertip access to relevant health care content and tools wherever they go encourages them to stay engaged, motivated and continually informed about the health topics they care about the most”, said Deborah Dean, President of HolaDoctor.

The global leader of Hispanic wellness and lifestyle programs HolaDoctor’s mobile health site serves the increasing number of U.S Hispanics who are accessing websites from handheld devices, and demanding real-time information.

According to the latest Pew Internet Study on Mobile Health 2010, Latino cell phone users are significantly more likely than other groups to use their cell phone to look for health information: 25% do so, compared with 15% of non-Hispanic whites. The same study revealed that 63% of Latinos access the Internet over their laptop or mobile phone.

“We are excited to provide a compelling mobile marketing opportunity for organizations seeking to reach Hispanic health consumers through a variety of mobile advertising opportunities and advertising formats connect with Hispanic health consumers”, continued Ms. Dean, “It allows us to better serve our advertisers and partners with a strong platform through which to reach this large valuable audience.”

Built using HTML5 and compatible across a wide-range of mobile devices and platforms, holadoctor.mobi will be continuously updated in real time with the latest health news and information most relevant to U.S. Hispanics.

About HolaDoctor

HolaDoctor, formerly DrTango, Inc., is the global leader of Hispanic health and wellness portals and programs for businesses and Hispanic consumers. Since its establishment in 1999 as HolaDoctor has built a database of over 1.3 million Hispanic consumers with their individual health profiles and developed evidence-based obesity prevention and education programs that have been implemented at a state-wide level. Today, with offices in the United States and Latin America, HolaDoctor powers the world’s most comprehensive online network of Spanish-language health portals.

Contact:
Catalina Rodriguez
678-242-6779
crodriguez@holadoctor.net