Part of Company-wide Health Awareness Effort, New Health Site Brings U.S. Hispanics a Unique and Relevant Health Resource.
Univision Interactive Media, Inc., the digital division of the leading Spanish-language media company in the United States, Univision Communications Inc., today announced that it will be launching a new Salud (Health) site, in partnership with HolaDoctor, the global leader of Hispanic wellness and lifestyle programs, products and services for businesses and consumers. This first-of-its-kind online and mobile site, scheduled to be launched on June 1, 2010, will provide the U.S. Hispanic community with comprehensive health content, valuable tools, and premier services and programs that focus on the healthcare issues that are important to Hispanics, in the language that they connect with the most.
“As a company, we are committed to the importance of providing U.S. Hispanics with valuable and relevant health resources. Our new health site is part of our effort to empower our audience to live fuller, healthier lives,” said Kevin Conroy, president of Univision Interactive Media, Inc. “We are thrilled to partner with industry-leading organizations to provide great health related content, tools and information to better serve our audience. This will in turn provide advertisers with a great new opportunity to engage consumers.”
In addition to high-caliber content from HolaDoctor and its industry-leading content partners that uniquely understand Hispanics, Salud will include dedicated coverage of Univision’s Peabody Award winning health awareness initiative, “Salud es Vida, ¡Entérate!” (Health is Life, Get Informed!), featuring trusted Univision celebrities encouraging users to make good health decisions. Since its launch in 2003, this initiative has been promoting good health behavior in Hispanic Communities across the country. These efforts have positioned Univision as one of the top sources of health information for Hispanics. In a study conducted in Los Angeles by Simmons, Univision ranked second to only doctors as a source for the most important health information.*
Salud will target a Hispanic audience very interested in health and wellness information online. According to third-party research, Univision.com users are 48% more likely than online Hispanics and 40% more likely than non-Hispanics to look online for medical services and information.**
As Univision.com celebrates its 10th anniversary this year, Univision Interactive Media is marking a decade of serving online and mobile Hispanics with premier Spanish-language sites, products and programming not found anywhere else. Today Univision Interactive Media includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings.
* Simmons Los Angeles Phone Healthcare Survey 2008.
** Simmons NCS/NHCS Fall 2009 Full Year, Population A18+ (Nov08-Dec09); “Univision.com users” defined as visited site past 30 days; “Online” defined as websites/search engines visited past 30 days; Based on online activity past 30 days.
About HolaDoctor
HolaDoctor is the global leader of Hispanic Health & Wellness content, programs, and related services for businesses and Hispanic consumers. Since its founding in 1999 as DrTango, HolaDoctor has built a database of over 1.3 million Hispanic consumers with their individual health profiles; developed and operates over 500 multilingual healthcare websites; translated over 100 million words of healthcare content; and developed evidence-based obesity prevention and education programs that have been implemented at a state-wide level. Today, with offices in the United States and Latin America, as well as an extensive network of translators worldwide, HolaDoctor delivers innovative and culturally appropriate solutions to the global marketplace.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
