Delivers highly engaging mobile Internet experience for Hispanics on the go across a wide-range of mobile devices.
HolaDoctor has rolled out its new mobile-optimized Hispanic health Website: http://www.holadoctor.mobi. The company’s latest innovation is designed to help Hispanics save time while searching for Spanish health information and tools on the go.
By simply typing www.holadoctor.com into their mobile browser, users are redirected to the mobile version of the HolaDoctor site for instant access to Spanish health content and tools anytime, anywhere. “Giving Hispanics fingertip access to relevant health care content and tools wherever they go encourages them to stay engaged, motivated and continually informed about the health topics they care about the most”, said Deborah Dean, President of HolaDoctor.
The global leader of Hispanic wellness and lifestyle programs HolaDoctor’s mobile health site serves the increasing number of U.S Hispanics who are accessing websites from handheld devices, and demanding real-time information.
According to the latest Pew Internet Study on Mobile Health 2010, Latino cell phone users are significantly more likely than other groups to use their cell phone to look for health information: 25% do so, compared with 15% of non-Hispanic whites. The same study revealed that 63% of Latinos access the Internet over their laptop or mobile phone.
“We are excited to provide a compelling mobile marketing opportunity for organizations seeking to reach Hispanic health consumers through a variety of mobile advertising opportunities and advertising formats connect with Hispanic health consumers”, continued Ms. Dean, “It allows us to better serve our advertisers and partners with a strong platform through which to reach this large valuable audience.”
Built using HTML5 and compatible across a wide-range of mobile devices and platforms, holadoctor.mobi will be continuously updated in real time with the latest health news and information most relevant to U.S. Hispanics.
About HolaDoctor
HolaDoctor, formerly DrTango, Inc., is the global leader of Hispanic health and wellness portals and programs for businesses and Hispanic consumers. Since its establishment in 1999 as HolaDoctor has built a database of over 1.3 million Hispanic consumers with their individual health profiles and developed evidence-based obesity prevention and education programs that have been implemented at a state-wide level. Today, with offices in the United States and Latin America, HolaDoctor powers the world’s most comprehensive online network of Spanish-language health portals.
Contact:
Catalina Rodriguez
678-242-6779
crodriguez@holadoctor.net
