HolaDoctor offers industry-leading consulting, research and intelligence on Hispanics to healthcare companies. Our Insight solutions provide clients with strategic knowledge into more effectively marketing to Hispanic healthcare consumers. Our Cultural Engagement Appraisals provide your organization with a tactical “Roadmap” for engaging and growing business with Hispanics.
Data Services and Hispanic Healthcare Research
HolaDoctor has the world’s largest database of Hispanic consumers with their individual health profiles. We use this database of over 1.3 million people to conduct rapid, scientifically-valid, online surveys on specific healthcare conditions, products and marketing initiatives.
We have utilized our unique database to conduct Hispanic health research on a range of topics, including:
- Medication Adherence among Hispanics – a National Study
- Diabetes among Hispanics – Perceptions and Practices
- Health Insurance – Barriers and Preferences
- Diet and Weight Management – Global study of beliefs and practices
- Brand awareness of a National not-for-profit organization
The results of these data services and intelligence projects provide immediate, actionable guidance for refining marketing strategies and growing business with Hispanic healthcare consumers.
Cultural Engagement Appraisals and Consulting
Cultural Engagement Appraisals (CEAs) are 3-4 month consulting projects that are tailored to your organization. Conducted by nationally-recognized experts in multicultural healthcare programs, communications and marketing, our CEA’s commonly include:
- Market research of the business opportunity with Hispanic consumers
- Needs and SWOT analyses of your organizations cultural competency
- Technical assessments of communications and marketing materials and websites for engagement and cultural appropriateness
- Translation quality and efficiency reviews.
- Health disparities evaluations.
At the end of the Cultural Engagement Appraisal, your organization is provided with a detailed strategic and tactical roadmap for improvement.
HolaDoctor has conducted Cultural Engagement Appraisals for some of the country’s largest Health Plans, Employers, Pharmaceutical Companies and Disease Management Companies. We have helped:
- Health Plans needing to retain key employer accounts with large numbers of Hispanic employees.
- Employers in need of more culturally appropriate health and wellness services.
- Large not-for-profit organizations that need to advance their service mission with Hispanics, as well as grow volunteers and donors from the Hispanic community.
- Disease Management Companies needing to increase engagement, enrollment and adherence to their programs.
To get a quote or additional information about HolaDoctor Insights Solutions please contact:
Jennifer Brown
jbrown@holadoctor.net
Director of Sales & Client Services
Phone: 310-310-8705
Mobile: 561-843-5366
